Folding Boat Company
This proposal is for an all-encompassing program where White Blaze Marketing/White Blaze Productions becomes the agency of record for Folding Boat Company to help create brand awareness and promote sales of FBC's unique kayaks. We will craft strategies that speak to the target audience in an authentic nature that embodies the outdoor adventurer and outdoorsman lifestyle while remaining vigilant with analytics and industry best practices to ensure we are communicating with the audience in the most effective manner.
Create incredible videos that showcase the kayaking lifestyle that speak to specific, targeted audiences.
Generate increased sales from the use of videos in targeted advertising campaigns using full-length cuts and micro-content.
Take advantage of new ways to reach out to customers by growing your e-mail base and targeting your most engaged customers with outreach campaigns and utilizing them for new customer outreach initiatives.
Utilize ambassadors and influencers to tell the Folding Boat Company story through digital media and content marketing.
Implement long-term SEO strategies to help position Folding Boat Company successfully now and in the future.
You get our personal passion and attention for Folding Boat Company. We live and breathe the mountains and outdoors; we're passionate about it and the businesses that embody that and help power us to adventures. This is what we've wanted to do from day one and we're 100% committed to partnering with like-minded individuals and helping them grow.
You'll also have the full creative and analytical efforts of our team that helps with all aspects of digital media creation, digital advertising, and PR.
OUTDOOR MARKETING IS WHAT WE DO AT WHITE BLAZE.
It's what sets our work apart from the rest. With our focus on the outdoor & mountain lifestyle industries, creating great outdoor marketing strategies is what we do, and what we do better than anyone else. With a decade of marketing experience, in addition to over a decade of filmmaking and digital media experience, we are incredibly well suited for the task. Now that we've been at it for a while, we've built a skillset and approach that allows us to create positive results for our clients.
WE CREATE VIDEOS THAT PRODUCE RESULTS
We don't set out to just make beautiful videos, or even simply to tell a great story. We set out to combine both those things with a direct effort to increase profits for our clients. Every video we make has a strategy behind it, we don't just make generic videos, we make content that gets results. Video marketing provides an incredible opportunity to make a meaningful investment that has great returns if designed and executed correctly.
MARKETING STRATEGIES WITH A POSITIVE ROI
We pride ourselves on creating effective marketing strategies that result in positive ROI through sales and brand awareness. Utilizing effective strategies based on years of experience navigating the landscape or print and digital marketing, we feel that we can help Folding Boat Company grow and take that next step by using proven strategies while also engaging in new opportunities.
OUR QUOTES ARE ONE PRICE
The proposals we create are one price. That way there is no surprises or randomly increased costs. In this case, the only opportunity for additional expense would be if there were a significant increase in the scope of the work.
WE NEED YOUR COOPERATION
In order to pull off a partnership like this, we need the full cooperation, collaboration, and open communication of you and your staff. We have significant marketing experience but it's not all us, we can't do it without your input and support
Next step would be to discuss any questions you may have. From there if we feel this would be a great fit, then we would draft a contract and proceed from there.
2 promo videos around 1 minute in length, along with 3-4 pieces of micro-content from each video specially edited to be used for advertising.
2 lifestyle photography shoots and any new product photography.
Full creation and management of ad campaigns across social media networks as well as Google/YouTube to drive conversions. (ad spend not included)
Public relations strategy that consists of regular press releases to the relevant media outlets.
Creation of monthly e-mail newsletters and growing e-mail subscribers.
Influencer/ambassador management, strategy, and content creation with your team.
Website maintenance and SEO check-ups and implementation of needed on-site changes and additions.
Monthly in-person consultations to strategize on ongoing and new efforts to better position the Folding Boat Company brand.